Creating a Business Case for Sustainability Your CFO will Love - Part 1

Dr. Bob Willard

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Creating a Business Case for Sustainability Your CFO will Love - Part 1

Chief Financial Officers (CFOs) are responsible for the financial wellbeing of their organizations. They probably acknowledge that environmental and social concerns deserve attention, but not at the expense of the current and long-term financial health of their companies or institutions. Surprisingly, many organizations are discovering that they can enhance their financial situation by performing better on their environmental and social goals.

Based on Bob’s new free, open-source Sustainability ROI Workbook, this presentation shows how sustainability professionals can frame the business case for sustainability initiatives in the CFO’s familiar return on investment (ROI) and cost-benefit analysis language. Bob uses business and leadership experience from his 34-year career at IBM Canada to help sustainability champions ensure that the direct and indirect measurable benefits for any category of sustainability initiative provide compelling justifications for taking action.

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Bob Willard

Dr. Bob Willard

President of Sustainability Advantage

Bob is a leading expert on quantifying and selling the business value of corporate sustainability strategies and has given over a thousand presentations to corporate, government, university, and NGO audiences. Bob applies his business and leadership experience from his 34-year career at IBM Canada to engage the business community in proactively avoiding risks and capturing opportunities by using smart environmental, social, and governance (ESG) strategies.

He has authored six books: The Sustainability Advantage (2002), The Next Sustainability Wave (2005), The Sustainability Champion’s Guidebook (2009), ), The New Sustainability Advantage (2012), Future-Fit Business Benchmark (co-authored, 2016), and Sustainability ROI Workbook (2017). In addition, his two DVDs, free open-source business case simulators, and extensive Master Slide Set provide capacity-building resources for sustainability champions.